This past july I did a photoshoot, featuring mulitple female models and one male model. the key to makeup on a male is making sure their eyebrows are well groomed,lips are moist and foundation matches almost perfect with their complexion. Generally men don't need mascara...if you were to use it..I would recommend using a clear mascara and clear eyebrow gel with eyeshadow powder, so that it doesn't look like the model has make up on.To give more definition to the guy's muscles use baby oil and a spray bottle with water in it... take a look....